Travel Trade Europe
Q&A with General Manager od Domina St. Petersburg Christina Kuznetsova

Considering that luxury flows in Russia’s cultural veins, Christina Kuznetsova, General Manager of Domina Prestige St. Petersburg, discusses Russia as an elite destination and the role of the hotel in the high end hospitality scene.

From which countries or regions do most of your affluent clients come?
Taking into account that we belong to an Italian hotel chain, the majority of our guests are Europeans, primarily German, French, British and of course, Italian. Also, the percentage of US visitors is steadily high, and this number did not decrease. We noticed a gradual increase of interest among the guests from the UAE, with exclusively individual visitors.
Every year we are listed among the Best 10 Luxury Hotels of Russia according to TripAdvisor. Our target audience is not a tourist group but individual travellers aspiring to discover Russia and in particular, St. Petersburg.

What are the latest luxury tourism trends in Russia?
Luxury is a very broad concept so we attentively monitor the options that would be really interesting for the guests and respond to their demands. During the four years of the hotel’s existence it is perceptible how the idea of luxury evolves. It is becoming more various, and it is excellent because today, especially Russia, is ready to offer the diversity of special travel impressions. There is a classic Russian luxury that glorified the breadth of Russian souls across the world, and our concierges can arrange such truly unforgettable experience for our guests.

Do you offer personalised experiences or special packages to luxury seekers who are visiting?
There is another trend and requirement among the guests conscious refusal from the conspicuous consumption. When choosing a hotel, they are primarily looking for a guarantee of absolute privacy during the stay, adherence to incognito and the most personalised service. A hotel for them, is almost a speak-easy place, private favourite resort where you can escape for a few days or weeks. And their request when visiting St. Petersburg is an opportunity to attend such private characteristic places - art galleries, concerts, and tiny local restaurants . We provide this truly unique experience of staying in the city.
We build our relationship with guests in the way we are always there for helping them without importunity at the same time.

Are there any interesting plans in the hotel’s future that visitors should look forward to?
Russia dynamically diversifies, extends its touristic product. Today you will be surprised when visiting St. Petersburg, not in the season of famous white nights but in winter, for example - in the snowy city there are plenty of things to do.
When you stay in the thick of events in the historical city centre, you can feel as locals. In my mind, diving into the country fully, being not just a part of a tourist attraction but a part of the city's life - is the element of new luxury as well.
The truest indicator for us, which we constantly check, is a number of regular guests. They make a third of the total, and we are planning to increase this index. In today's standardised world the home warmth is the most valuable element. People with pleasure return where they could feel it.

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Welcome to the 5 dimensions of Domina Prestige Hotel, St. Petersburg.<br />Open your mind to our world of bright impressions.<b>Adventure.</b> In St. Petersburg for leisure or business?<br />Make your stay with us a part of it.<b>Fantasy.</b> Dreams come true, so fantasize to your hearts delight.<b>Family.</b> There is a child in us all.<br />Keep your playful spirit burning.<b>Romance.</b> Adults play their own little romantic games…<br />Just don’t let them get out of hand and enjoy!<b>Nature.</b> Find yourself and peace.
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